The three secrets to sales

1) Listen
2) Listen
3) Listen

There you have it - in three easy steps.  So easy to say, so easy to explain, but sometimes like a blind man writing about color.  Sales is truly a profession, and listening is the craft which is learned. So what to say?

Practice, Practice, Practice.  Don't just turn on your listening skills when talking to a business client, employee, or boss.  Practice with everyone you know - your friends, spouse, children, parents, co-workers, even the barista.  Then, when it is time to hear that tiny phrase that encapsulates what the customer wants, you won't miss it.