Marketing Display or neon sign?

There are lots of sign companies.  There are lots of graphic designers.  However, the rarity of on-premise exterior marketing displays is a testament to the artistic talent, craftsmanship, and experience that is required to create signage at this level:

To create a display, that is both artistically compelling, and yet has the raw marketing draw required for a local business - that is truly challenging and rewarding when done right.

That is what makes the difference between a branded experience and a sign.

National Sign means we do signs in Sacramento, and Kansas City, and Denver, and Boulder, and...

I work for a local company here in the Pacific Northwest.  When I give someone my business card, and it says "National Sign Corporation", I explain to people that we are a family-owned company based in the Puget Sound region with a strong local presence.  However, we do ship signs all over the country, and I don't want to minimize the fact that we have been awarded nationally with both our award-winning designs and our complete sign projects.

Here are a few photos from a project in Roseville, CA.  When you have a beautifully designed shopping center, there needs to be signage that can both attract attention, and cohere to the aesthetics of the experience.

Lit dimensional letters, welcoming to a 'tavern in a shopping center' concept



A lighted facade integrated into an interior patio, with copy 

Night view - the facade becomes a lighted display!

Michael Antonelli

Wanted to pass on this sad news.  One of my fellow employees, Michael Antonelli, apparantly drowned this last fourth of July weekend. The Everett Herald has a brief story here - http://bit.ly/oNKBTq.  Personally, I have fond memories during the too brief time I worked with Mike in the shop.  I also have included the official memo from our company's owners:

Our thoughts and prayers go to the family and friends of Mike.

Think of a caption for this photo :-)

Here is a funny sign in Roslyn, WA.  I met someone at a fund-raising event for MDA.  They took this photo.  I'm not going to even attempt a quip to accompany the photo; I'm sure you can think of a few...

Push-Thru letters...

I recently was talking with a business owner who didn't have the space to go with a very large set of channel letters. Push-thru letters are a great alternative. They work great for viewing from a 25-50 yd range in medium traffic (30-40 mph). They also do not have the cost associations of channel letters, and most important, they look beautiful!

Fundraising Event

Hello,
I got stuck in a fundraiser for MDA - muscular dystrophy organization. Luckily, I have a personal connection with MDA as it runs in my family. I have 1 uncle and 5 cousins who died from muscular dystrophy. My mom didn't have me until she was 40, because she was afraid of having a son with muscular dystrophy.  Also, one of my cousin's grandsons has it now. His great-grandmother, my aunt Blanche Lohner was one of the people who helped start the organization in the late 40s. Please feel free to donate $5-$30 by April 27th. If you donate more than that, I will have to send you a Starbuck's card as a gift.

Here is the link - http://bit.ly/fWfrKm

Thank you for helping,
Isaac Duke

yelm chamber message center sign