Just Like New - the maintenance advantage

       One of our clients really values well-maintained signage and lighting at their 22 locations.  They understand that in their industry, signage is crucial to their sales.  Yes, they are a QSF(quick service food) franchisee; and yes, they get help from national ad campaigns.

       I had the opportunity to see one of their locations that was situated right next to a major interstate arterial, and it was hopping!  We had recently cleaned their signs, and replaced quite a few outages.  They were located next door to another huge franchisee in this part of the country, and the amount of difference in traffic was like night and day (no pun intended).  The competitor's store was dark, unclean, and generally looked dingy.  Our client's store was bright, spotless, and looked warm and inviting.  Not only was our client's store generating high volumes of drive-thru traffic; the well lit parking spaces were filled with customers.  It was fairly late - about 9:15pm - but the place was busy.

     We definitely can't take all the credit for this store's success, but it was sure a clear example of how well-maintained lighting and signage makes a difference in sales!

Cleaning / Relamping - a cost-effective way to get a new image

Sometimes a simple sign / valance cleaning can do wonders for on-site marketing.  Without changing the look of your retail image(and all the accompanying critique), and without the expense of design, permitting, and fabrication,
 (breath)      a cleaning and relamping can really give a location a powerful upgrade.  It goes beyond maintenance to really enhancing the image of a location, and helping create those strong first impressions.

These last two weeks I have been temporarily on the job-site doing service / install work.  Here is a location that we have cleaned - You can see the before/after of the inside of the light band. 

The pictures below show the result - notice how the yellow pops!

We also repainted the yellow and touched up the black on this sign.  It looks brand new!

I haven't got a chance to take night shots yet, but I will once I am up in the Sea-Tac area at dark.