There are lots of sign companies. There are lots of graphic designers. However, the rarity of on-premise exterior marketing displays is a testament to the artistic talent, craftsmanship, and experience that is required to create signage at this level:
To create a display, that is both artistically compelling, and yet has the raw marketing draw required for a local business - that is truly challenging and rewarding when done right.
That is what makes the difference between a branded experience and a sign.