So, why have a sign??? I am finding that not only do I have to educate people on why they should get a sign from me, I have to educate them on why they need a sign at all. The biggest assumption I find is that signage is for identification and wayfinding. As soon as you say marketing, business owners think radio, web, tv, banners, mail-outs, promotional items, van graphics, even hiring sign-holders on the corner.
However, the #1 most effective advertising and marketing tool -according to the Small Business administration - is your exterior sign. So, all the travelers at 4am on Black Friday will be driving along, and where will they go? Over 25% of them - according to a study by San Diego State University - will impulsively stop somewhere based on the sign. And if it is illuminated that percentage jumps up 10%. Where else can you get quality local advertising with those kind of results???
Friday, November 26, 2010
Thursday, November 4, 2010
I Like Money???
This is a blog about my learning experiences, no?
I recently started a discussion in the Linked:Seattle group about money. Being a father of three small children, and spending time away from my family at a networking event 1 1/2 hours away was a bit of a strain one particular night. After hearing people talk about how great networking and meeting people was, I was bit concerned that people didn't understand why we I was there.
I wasn't there for a social meet-up, I was there for money! I was hoping people would help me with sales - either directly or indirectly.
Well, maybe that was the problem. What is the golden rule? Do unto others as you would have them do to you! Who wants someone around at a meet-up who is only concerned about how we can help them? I sure don't!
Do I still want money? Yes. Maybe, I am (re-)learning what that means again and again. Here is a great quote:
You can get everything you want in life, as long as you help everyone around you get what they want!
I encourage you to take a look at some of the comments in the discussion I started. I really don't think the post was worthy of some of the comments and some of the people who commented. - here it is.
I recently started a discussion in the Linked:Seattle group about money. Being a father of three small children, and spending time away from my family at a networking event 1 1/2 hours away was a bit of a strain one particular night. After hearing people talk about how great networking and meeting people was, I was bit concerned that people didn't understand why we I was there.
I wasn't there for a social meet-up, I was there for money! I was hoping people would help me with sales - either directly or indirectly.
Well, maybe that was the problem. What is the golden rule? Do unto others as you would have them do to you! Who wants someone around at a meet-up who is only concerned about how we can help them? I sure don't!
Do I still want money? Yes. Maybe, I am (re-)learning what that means again and again. Here is a great quote:
You can get everything you want in life, as long as you help everyone around you get what they want!
I encourage you to take a look at some of the comments in the discussion I started. I really don't think the post was worthy of some of the comments and some of the people who commented. - here it is.
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